Load was one of the start-ups selected for the experimentation phase, the final stage of the digital product development contest focused on the redefinition and improvement of urban life in Lisbon through the use and/or contribution with open data. The event occurred on July 1st & 2nd 2016, at Fundação Portuguesa das Comunicações, with the purpose of transforming urban challenges into opportunities. Load created the mobile app Playces, with the purpose of informing citizens and tourists about points of interest and respective crowd count. This application, created in less than 21 hours, displays several types of places and an estimate of the number of persons inside each place at the time of the search, in order to reduce unnecessary travel, thus reducing traffic, as well as managing expectations when a place is interesting based on how much crowd it has.  Digital Product Development is our passion and our strength.