LOAD was one of the startups selected for the experimental phase, the final stage of the digital product development competition, which focused on redefining and improving urban life in Lisbon by using and/or contributing with open data. The event took place on July 1 and 2, 2016, at the Fundação Portuguesa das Comunicações, with the aim of transforming urban challenges into opportunities. LOAD developed the Playces mobile app to inform citizens and tourists about points of interest and the corresponding visitor numbers. This application, created in less than 21 hours, displays different types of places and an estimate of the number of people who will be at each location at the time of the search to avoid unnecessary trips and thus reduce traffic. Also, based on the number of people staying at a location, you can manage expectations of when it will be of interest. Digital product development is our passion and our strength.