Three phases approach for a Digital Product
01
Customer Needs & Observation
Behavioral field observation and collecting opinions on the vision of the various stakeholder.EXPLORATORY PHASE
02
Stakeholder Interviews
Listening to the client's vision for the envisaged product and understanding what is the problem that the new product intends to solve.
EXPLORATORY PHASE
03
Market Size, Trends & Competition
Analyzing which solutions can solve the same problem with systematized market trends solutions.EXPLORATORY PHASE
04
Canvas Workshop with Stakeholders
Gathering of the products' different views to create and identify challenges and outline solutions.EXPLORATORY PHASE
05
Service Experience & Touchpoints Audit
Proposal of an audit/analysis of existing software to the user group.EXPLORATORY PHASE
06
Lab Testing & Technological Benchmarks
Identification of possible technological solutions for the identified problems/needs.EXPLORATORY PHASE
07
User Value Perception Analysis
Co-creation workshop with users for presentation, validation, and categorization of ideas.EXPLORATORY PHASE
08
Service Experience & Touchpoints Definition
User/customer journey maps aligned with service & process flow and wireframe setup.EXPLORATORY PHASE
09
Risk Assessment & Mitigation
Identification of potential product killers in association with technological risks development of a strategy to mitigate risk.EXPLORATORY PHASE
10
Product Philosophy & Design
Validation of the product philosophy and User Experience with User Interface definition setup.EXPLORATORY PHASE
11
Branding & Foundations
Overall business strategy assessment with target audience definition and research review.EXPLORATORY PHASE
12
Rapid Prototyping
Identification of core elements to be tested, promoting Hackathon sprints, including UI prototyping, breadboarding & coding.EXPLORATORY PHASE
13
Digital Marketing & Target Definition
Identification of potential consumer profiles, matching the business model and digital marketing budget definition.EXPLORATORY PHASE
14
Knowledge Transfer
Workshop regarding knowledge transfer and deliver product’s blueprint to the development team.EXPLORATORY PHASE
