One of our goals is to turn the world into a more interconnected and smarter one. And what could be more revolutionary than a Conversational Chatbot, “sitting” on a supermarket shelf, capable of providing detailed information proactively to consumers?
Through the use of multiple fields in Artificial Intelligence (AI), namely Natural Language Processing (NLP), Sentiment Analysis, Image Recognition and Machine Learning (ML), the Bot can understand the intention of the person in front of it, adapt its conversation script and give more personalized feedback to each individual.
We focused on understanding how we can help improve daily shopping activities, enabling people to get familiar with the product by using a Voice Assistant.
We know that most consumers want immediate feedback and solution to their problems and, when that doesn’t happen, people tend to express high levels of frustration towards the brand, establishment, or, most frequently, towards the people right in front of them.
Thanks to its proactive/reactive quick reactions, consistency, and accuracy (thanks to Blockchain technology), Conversational Chatbot help businesses to improve overall Customer Service, implement Business Automation and work towards Scalability. Also, it helps Business Owners to gather valuable information about their products thanks to the customer feedback that the Conversational Chatbot was able to identify and provide.
According to Gartner, a very high percentage of engagement with businesses is already done without the direct interaction of another human.
Now, imagine the future.
If it already happened in 2020, the tendency is to grow even further, into more complex technologies and faster, more accurate human-bot interactions.
Well, the answer is: it depends.
Although technology is a smart, cost-effective solution long-term, you need to understand very well the purpose you serve with your business and, most importantly, WHO you serve.
There are many scenarios where such a Bot would be a wise choice, such as retail, as mentioned above, but not only supermarkets. Anywhere you can find a product display, a Conversational Chatbot would be a great option to retain the customer by providing transparent information: fashion, makeup, technology, and even pharmaceutical establishments. People are getting more conscious by the day, and this openness is highly valued by such individuals.
But let’s not focus only on the product. Many services out there would obtain more Customer Satisfaction if they had a Conversational Chatbot at the entrance of their buildings, helping people clarify their issues.
Unfortunately, now that Social Distancing is complicating several processes, people struggle in getting their solutions, such as asking for financial aid to support their families and companies, or even schedule regular doctor appointments.
For some, these may sound like very minor issues but success is in the little things.
Customers appreciate feeling valued and heard.
They enjoy when businesses show emergency to solve their problems.
It makes them trust you, come back to you and recommend to others.
Long term, such people will bring more visibility and growth to your company.
Well, not really. Surely, many businesses would benefit right now from such technology. Of that, we have no question. The thing is: all processes around should be properly aligned with this new technology. Technological growth and digital innovation should be at the very core of your growth strategy. Companies need to understand that their whole ecosystem needs to be worked on and that takes time and resources. Gladly, with the right Digital Innovation Partner, those pains are significantly diminished and you have guarantees that you’ll get the most updated technology and guidance towards your success.
Sure thing! At Load, we have full access to the best tech know-how and highly qualified workforce. We have years of experience in several industries, which gave us the sensibility to understand different clients, needs, requirements, and pains. We provide customized digital products and solutions to YOUR specific needs because our main goal is your success above all.
Now you get in touch with us.
You must know that all your questions and doubts have an answer. Sometimes, it might take a bit longer to get there, but it is there. Don’t press pause on your innovation process just because you feel there are too many barriers. We are here to take them down and open a whole new path for you.