Rangel, a global pharmaceutical logistics company based in Portugal that moves cargo among over 220 countries and territories is specialists in pharma and medicine logistics (transportation and warehousing).
Eventually, they felt the need to evolve within this industry by embracing digital innovation & transformation. That is why they came to us and asked Load how they could create a MedTech solution combining the human-centered design approach regarding medical information and reliability.
To identify the best solution for the pharmaceutical logistics needs, we began by conducting Digital Product Research. In order to tackle complex problems and the unknown, we gathered all the assumptions around the product or service.
As a result of this reflection, we came up with a methodology based on design thinking and tech research. Exactly as it sounds, Digital Product Research is a methodology with several processes — fourteen to be precise — where we explore together with our client on a co-creation process, all the information available to us around the product he has and where he wants to take it next.
We identified the needs and problems among the stakeholders, enabling us to understand the client’s vision and their overall business. We also performed an individual interview with each stakeholder. After combining and gathering the necessary information we moved to a brainstorming meeting with the client and started creating the funnel of a user journey map. Briefly, the journey map is a concise representation of how the user will interact with the service or product, step-by-step. It is represented from a user perspective, detailing each step of the interaction and mentioning the possible barriers that might be encountered.
Additionally, as part of tech research, we did some benchmarking, tech, and risk assessment regarding technologies and implementations. Two of the most relevant findings and recommendations were that decentralization was strongly recommended since we are dealing with high-end medicines and blockchain technology. Thanks to blockchain’s architecture, all the information given to the user is genuine and transparent, ensuring, this way, the quality of the given service and information.
MeDS is a solution based on blockchain technology towards the Human Centricity approach. It means that every patient and healthcare professional will be able to access the best information about his medicine wherever they are.
The aim is to share with the user (Pharmacists, Physicians, and Patients) all relevant data we can get, by opening Rangel’s systems to the public regarding data validation of medicines traceability, such as, source (labs), destination, temperature, humidity, and timestamping.