A mobile application or simply an app is a type of application designed specifically for a mobile device, which can be either a smartphone, a tablet or a watch. There are mainly two types of mobile apps: Native or Hybrid.
Basically, there are two platforms for mobile operating systems: Apple’s iOS and Android. Native apps are developed in a code that is primarily used for the mobile device and its operating system. On the other hand, there are also hybrid apps that combine elements of native and web apps, and their application is coded using web technology languages to condense it into a native app.
Mobile apps offer a much faster alternative than mobile web browsing and strengthen your brand by increasing your visibility. Customers are clamoring for mobile apps because they quickly connect them to the businesses they most want or need.